New Marketing Style (Crayola)

We have seen lately a new form of marketing. This new style of marketing involves companies branding themselves with other irrelevant products. As discussed in class, Crayola has embarked on marketing itself with different products like toothbrushes. While at the store I recently noticed the string cheese with the craloya advertisements as well. What does string cheese have to with crayola? I have no idea, but I guess the more advertising the better, especcially at thing young impact age of the target market of string cheese eating children.